EFI Strategy supports large and small medical products companies in the areas of strategy, marketing, analytics, and market access.

EFI partners with Apical Research Team to provide primary market research driven insights.

	Strategy Focused on revenue creation and growth, with an emphasis on the upstream portions of a product's lifecycle, or the early stages of entry into a new market. Transforming data-driven insights into actionable recommendations.
	Marketing Emphasis on analytically driven strategic marketing. Optimizing the linkage between unmet needs, product attributes, and messaging across a diverse set of customer segments and access channels.
	Analysis and Data Visualization Specialized in the application of modern data-science tools to medical products marketing strategy. Applying a full range of statistical and machine learning approaches to segmentation, customer analysis, and forecasting.
	Market Access Deep expertise in the US payer environment, including complex emerging models of payer-provider hybrids and risk-sharing. Adopting quantitative research and analytic tools to the small and diverse universe of US payers and institutions.

Interesting Topics

• Nov 30, 2017

  Exploring Cost Sensitivity With Latent Classes

• Nov 29, 2017

  Welcome to EFI's New Site

Please contact us to learn more about any of these topics. If you'd like a case study created for something you don't see, just ask.